LinkedIn Premium vs Sales Navigator (2026): Prices and Which to Buy

How much do LinkedIn Premium and Sales Navigator cost?

Both are sold per license, one per person. The table sets the three plans most buyers choose between side by side; Career and All-in-One are covered below. Sales Navigator's full pricing is in what Sales Navigator costs.

These prices were checked on LinkedIn's own comparison page and its plan pages, per license, in US dollars.

The chart shows what most comparisons skip: the yearly discount changes by plan, from 50% on Career and 36% on Business to 17% on All-in-One and 6% on Advanced.

The number that decides most purchases is $50 a month, what Core costs over Premium Business per license. The rest of this guide asks whether your lists need what that buys.

Every Sales Navigator plan includes Premium Business features, as does All-in-One, so you never pay for both. Moving up from Premium is a plan switch, not a second subscription.

On InMail alone, our math puts a credit at about $4.67 on Premium Business and $2.40 on Core, so Sales Navigator is both the bigger allowance and the cheaper InMail. How credits roll over, expire, renew and come back after a reply is in LinkedIn InMail credits.

Every Premium and Sales Navigator plan, compared

Two of these plans upgrade your own LinkedIn account, one adds small-business extras, and two open a separate sales app. Here's who each one fits, what you get and the catch.

What does Sales Navigator give you that Premium doesn't?

Most of the benefits of LinkedIn Sales Navigator show up in your lead list: who you can find, how precisely, and whether new matches arrive on their own. Premium polishes your own profile; Sales Navigator finds buyers.

The table has the filters, the lists and the InMail. On top of those, Sales Navigator adds saved searches with weekly alerts (up to 50 lead searches), lists of up to 1,000 people each and buyer signals like Account IQ and Lead IQ.

The reason to use LinkedIn Sales Navigator over a cheaper Premium plan is precision. A filter like a recent job change turns a list of thousands into people with a reason to talk now, and regular search can't do that on any plan.

If your next list comes from people who engage with your posts, a CSV from an event or a plain title-and-region search, Premium Business covers it.

My own test is simple. If I can't name the filter Premium lacks for a list, I don't buy Sales Navigator for it, and you shouldn't either.

How much can you search on each plan?

Search is where the plans split, and the table has the lead-search ceiling. A free account sees up to 250 results per people search, and a Sales Navigator account search up to 1,000.

Premium sits in between, and LinkedIn doesn't publish its ceiling. It promises more searches, not a figure, so plan a Premium list like a free one, split by region or title.

The monthly allowance moves too. LinkedIn's Commercial Use Limit caps the profiles you can search and view in a month, and Premium Business, All-in-One and Sales Navigator raise it. Career leaves it alone.

Every ceiling, and how to split a big search so nobody past the cutoff is lost, is in our guide to LinkedIn search limits.

A side-by-side settles it in an afternoon. Write down three lists you'd build this quarter and run them on your current plan, counting the people worth messaging on page one. Then rebuild them in Sales Navigator and count again.

If a week of Sales Navigator finds more people worth messaging than a month of regular search, it pays for itself. If the counts match, stay on Premium. I run that comparison before any team I set up buys a license.

What a team of 5, 10 or 25 pays

LinkedIn calls both products individual subscriptions tied to your own profile, so a team's bill grows in a straight line. Ten people on monthly billing cost $699.90 a month on Premium Business. On Core, they cost $1,199.90.

Premium's only team option is the Duo: two licenses on one subscription, at a lower combined price. Sales Navigator Advanced is the first plan with seat management and one bill for the whole team.

You don't need the same plan on every account. License the people who run Sales Navigator searches, and leave the rest on Premium Business or free. A manager who never searches needs no seat.

Premium or Sales Navigator: which should you buy?

The right plan depends on the job you need LinkedIn to do:

• Job hunting: Premium Career.
• Occasional prospecting: Premium Business.
• Weekly prospecting: Sales Navigator Core.
• A sales team on shared accounts: Sales Navigator Advanced.
• Hiring: LinkedIn Recruiter, not either of these.

For a job search, Premium Career is the plan. Core includes Career features, but you'd pay three times the price for sales tools a job search never touches.

For selling, it turns on how often you prospect. Prospect every week, or need filters like a job change, and Core earns its $50 over Business. Prospect now and then, and Business is enough.

For hiring, buy neither. Recruiting runs on LinkedIn Recruiter, a separate seat with candidate filters, and Recruiter Lite is its self-serve version. Prices are in LinkedIn Recruiter pricing.

The order you buy in can save you a month. Sales Navigator's free trial is only for members on no paid LinkedIn plan with no LinkedIn trial in the past year. So take that trial before you buy Premium, not after.

Already on Premium? Then upgrade to Sales Navigator on monthly billing for a month instead of committing to a year.

Put the renewal date in your calendar either way. A trial turns into a paid plan one month in unless you cancel a day before. A Premium charge is refundable within seven days, and only if you haven't used it.

What happens when you switch between Premium and Sales Navigator?

Moving up is the easy direction. From Premium Career or Business, you change plan in LinkedIn's Admin Center and get Sales Navigator straight away. You pay a prorated amount for the days left until your billing date, then the full price.

Bought Premium through Apple's App Store? Then LinkedIn can't change it for you. You cancel in the App Store, wait for the paid period to run out, which can take up to 30 days, and then buy Sales Navigator.

Your InMail credits don't come with you. They can't move between subscriptions, and a canceled Premium plan's balance drops to zero, so spend them before you switch.

Moving back down is where people lose work. When Sales Navigator ends, its saved leads, saved accounts and messages go with it, and LinkedIn offers no way to keep a copy. Buy it again later and you start with an empty account.

Your personal LinkedIn account isn't touched: your profile, connections and regular messages stay. Canceling Core also ends the Premium Career features that came with it, so a job search would need its own Career plan.

Two smaller catches. If LinkedIn has raised prices since you subscribed, canceling gives up the rate you're on. And a canceled Sales Navigator plan runs to the end of its billing month, so a wrong guess on monthly billing costs one month at most.

So treat a downgrade as a deadline. I finish or copy out every saved list I still need before the billing date, because the lists end with the plan.

What neither plan does (and what to pair it with)

Neither plan sends the sequence. Premium and Sales Navigator both help you find people, but the invite, the first message and every follow-up still go out one click at a time, from each account.

Replygrow runs that part from the searches you already have. Paste a Sales Navigator search or a LinkedIn search URL into a campaign, and it visits, connects and follows up on your delays.

• Works with either plan: Replygrow takes a regular LinkedIn search from any account, Premium or free, and pulls up to 2,500 leads from one Sales Navigator search.
• Your whole team in one place: run several LinkedIn accounts side by side, with every reply in one inbox. By default, no two accounts in a company contact the same person.
• Safer accounts: each account gets its own residential proxy in the country you choose and a 14-day warm-up. Good pacing lowers the risk, though no tool removes it.
• Meetings, not just replies: teams on Replygrow see 3x more meetings booked weekly and a 15–35% higher response rate.
• A price that drops as you grow: 5% off from 5 accounts and 50% off at 50, on a base rate of $79 per LinkedIn account a month.

LinkedIn keeps billing your plan as before, and Replygrow is a separate subscription. Every Replygrow rate, and the free trial, is on our pricing page.

For a seller who prospects every week, Sales Navigator Core at $119.99 a month is the better buy: the filters, the lists and 50 InMail credits are what you pay for. For prospecting now and then, Premium Business at $69.99 covers it.

Job seekers want Premium Career, shared-account teams want Advanced, and recruiters want Recruiter. All-in-One is worth a look only if LinkedIn offers it and you'd use its hiring and boost credits.

Whichever plan finds the people, Replygrow sends the sequence: invites, follow-ups and every reply in one inbox, from your own accounts.