Placeholders insert each prospect's own data into your messages, such as their first name or company. Check the values before you run a campaign, because wrong data goes straight into the message.
Available placeholders
When you write a connection request or message, you can insert these. Contact values come from the prospect's LinkedIn profile. Sender values come from your own account.
| Placeholder | Replaced with |
|---|---|
| First name | The prospect's first name |
| Last name | The prospect's last name |
| Company name | The prospect's company |
| Job Title | The prospect's job title |
| Job Industry | The prospect's industry |
| Location | The prospect's location |
| Custom | A custom placeholder you added or imported |
| Dynamic | A dynamic placeholder |
| My first name | Your first name |
| My last name | Your last name |
| My occupation | Your occupation |
| My company name | Your company name |
| My job title | Your job title |
| My location | Your location |
| My email | Your email address |
Review prospect data
Go to My Network and open the Placeholders tab. It shows the placeholder values for every prospect on the account. Click a value to edit it.
Add a new placeholder
Go to My Network and open the Placeholders tab.
Click the three dots next to the person you want to add a value for, then click Add new placeholder.
Enter a Placeholder name and a Placeholder value, for example
Icebreakerandnice meeting you at the conference two weeks ago!.
Click Save placeholder.
Use your own data
Data scraped from LinkedIn isn't always accurate, so many people import their own list through Google Sheets. If you match your columns to the default placeholders, such as first_name, last_name and company, your values override the ones from LinkedIn. You can then reuse the same placeholders across campaigns.
Go further with personalization
Besides placeholders, you can use IF/ELSE conditions to change a message depending on a prospect's data, and spintax to rotate wording so messages differ from person to person.